Mobile apps are becoming the dominant form of digital interaction. The customers in today's world are on the move and they're using mobile application platforms to get there. Whether they use mobile phones, tablets or other smart mobile devices - they have all the information they need. That's why mobile apps are important in today's business environment.
Consider these facts:
We are spending more time online than with any other media
We are spending much of that digital time on smart mobile devices
Time spent per day on mobile devices has increased 575% in three years
80% of the time spent on mobile devices is spent using apps
'Internet of Things' gadgets are mobile apps centric
Apps offer a user experience which even 'Responsive Websites' are unable to provide.
No matter what your business is, a mobile app can help you get and retain customers. We all know that the first place customers go to search for a product or service is online. If your business is available online, and you have an app that users can download to their devices, your business will make a really good impression. At a glance they will be able to see and open your app and interact/ purchase from your business.
Further, it is important to note that promotional email messages receive about a 5% read rate while 'Push' notifications are read by a whopping 97% people.
The choice you make today is going set the foundation for the future of your business. It's on you to decide whether you'd like to be comptetitive in the market